A presence on WhatsApp is a must have for businesses these days. 69% of the users in a survey reported that they are more likely to buy a product from a business if they hear about them on WhatsApp.
It's a simple and powerful platform for building strong relationships with your customers.
In 2024, WhatsApp has become a marketing powerhouse. These 20 statistics reveal why businesses everywhere are using it to boost engagement, improve customer satisfaction, and grow their brands. Let’s dive in!
How much time users spend on WhatsApp?
1. Worldwide Users spend an average of 17.06 hours on WhatsApp per month.
2. In India, users spend an average of 16.52 hours a month on WhatsApp.
3. In 2024, WhatsApp has surpassed 2.78 billion unique users globally across 180 countries.
4. As of the first quarter of 2024, the gender distribution of WhatsApp users was 52.2% male and 47.7% female
5. As of 2024, the Meta family (WhatsApp, Facebook, Instagram) has over 3.29 billion daily active users (DAU) worldwide.
WhatsApp Alteratives for marketing and customer engagement
6. WhatsApp campaigns have a 40-50% better conversion rate than conventional Email and SMS campaigns.
7. 70% of WhatsApp messages sent by companies are opened by users.
8. Out of all the messages sent by companies, they have an average click through rate of ~15%.
9. Companies can expect a 5% conversion rate by through WhatsApp marketing.
10. WhatsApp exclusively businesses see 68% repeat customers. Mainly because their sales channels and marketing efforts are limited.
What percentage of users use WhatsApp every month?
11. 89.8% of customers reach out to businesses to ask more questions about the products or services offered.
12. 88.7% of businesses use WhatsApp to expand their network.
13. 88.6% of businesses use WhatsApp to retarget the customers that have visited them on Instagram or other websites.
14. 85.3% of businesses interact with their customers on WhatsApp to inform them about the available payment methods.
15. 412 customers rated the benefits of shopping on Facebook and WhatsApp groups a 4.69/6.
16. 500 Customers rated the price value of products on Facebook and WhatsApp groups a 4.58/6.
Growth of Businesses that are using WhatsApp
17. WhatsApp business downloads have increased in the past 6 years from 37.87 Million to 316.16 Million.
18. Annual Growth from 2022 to 2023: Downloads increased from 277.44 million to 316.16 million, which is a growth of about 14% in one year.
19. Growth from 2018 to 2019: Downloads rose from 37.87 million to 98.85 million, representing a year-on-year growth of approximately 161%.
20. If we assume the growth rate continues at 10-14% annually WhatsApp business downloads could reach ~600M by 2025
Countries with Most WhatsApp Business Users
21. India has the most WhatsApp Business app downloads with 481M, since some people use WhatsApp numbers the figure could be skewed.
But it doesn’t take away from the fact that businesses in India have started to rely heavily on WhatsApp.
Leverage Data-Driven Insights with Heltar
As we've seen, leveraging WhatsApp can drive remarkable growth, from enhancing customer engagement to boosting sales and operational efficiency. If you're looking to service your customers or automate marketing campaigns, learn How To Make a WhatsApp Chatbot.
If you're ready to take your business communications to the next level, Heltar can help. Know more the difference between WatsApp Business App & WhatsApp Business API. As a leading WhatsApp Business API provider, we offer powerful tools and seamless integration to optimize your WhatsApp interactions. Join the growing number of businesses transforming their customer engagement with Heltar today.
