AiSensy offers tiered pricing plans for WhatsApp Business API, starting from ₹999/month for the Basic plan, ₹2,399/month for Pro plan, with a Custom plan available for larger enterprises. Each plan includes a few free conversations per month, but additional conversations incur markups over Meta Pricing: up to 21.12% for marketing and 8.69% for utility and 20.44% on service conversations. Features like user limits, bot builders, integrations, and support options vary by plan (as covered in detail in the blog) with advanced capabilities often restricted to higher-tier subscriptions. Hidden Charges in AiSensy’s plan include INR 1,999/month for accessing their chatbot builder. This pricing structure can become costly and complex, particularly for small to medium-sized businesses looking to scale their WhatsApp operations. In addition, no mobile application version and lack of end to end priority customer support make AiSensy a not so user friendly software. On the contrary, Heltar - Best WhatsApp Business API comes as a savior by providing low cost plans catered to SMBs (Small and Medium sized Businesses), and different plans suited to the needs of larger enterprises, with mobile application versions for both IOS and Android, as well as end-to-end priority customer support, irrespective of the plan. In addition, Heltar’s flat 5% markup policy makes sure that the API becomes an asset for your marketing team rather than a financial burden. Read the blog to discover how exactly.
Is WhatsApp API free?
While WhatsApp offers free options for small businesses through the WhatsApp Business App, this is a basic tool designed for immediate, small-scale customer communication, available for free on both mobile and desktop via WhatsApp Web.
However, for businesses looking to scale their operations, the WhatsApp Business API is the real game-changer—but it comes at a cost. The API is not free, and businesses must use one of WhatsApp’s Business Solution Providers like AiSensy or Heltar to access it.
AiSensy offers tiered pricing plans, which can quickly become expensive and complex to manage, especially for small to medium-sized businesses.
Heltar, on the other hand, provides a cost-effective, simplified pricing model, making it easier for businesses to scale without facing the high setup fees or confusing pricing structures that are often found with other providers.
In essence, while the WhatsApp Business App is free for basic usage, businesses seeking growth through automation, analytics, and other advanced features will need to invest in the WhatsApp Business API
AiSensy Costs Breakdown
1) Recurring Subscription Costs: Subscription fees at AiSensy are variable, starting from INR 999/- to INR 2,399/- per month, depending on the plan. This range accommodates different business sizes but can escalate with additional feature access.
2) Conversation Costs: AiSensy also charges per conversation, with rates varying based on the interaction type.
User-Initiated Conversations: These are charged when a customer contacts the business, triggering a 24-hour window of unlimited messaging.
Business-Initiated Conversations: Charges apply when the business starts the conversation, with the same 24-hour unlimited messaging rule.
3) Chatbot Charges: Apart from the recurring subscription and conversation costs, the chatbot flows are chargeable separately, and customers have to pay INR 1,999/- per month for just 5 chatbot flows.
AiSensy Pricing Plans: A Closer Look
AiSensy offers structured pricing tiers, each designed to cater to different stages of business growth:
Basic Plan (₹999/month)
Designed for small teams to manage WhatsApp interactions.
Includes a Shared Team Inbox.
Includes basic choice based chatbots, limited webhook and API access, and few inbox analytics.
Upto 10 Tags and 5 Customer Attributes.
Pro Plan (₹2,399/month)
Designed for fast-growing businesses using WhatsApp automation.
Includes everything in Basic Plan, plus Campaign Scheduler.
Advanced control via Campaign Click Tracking, Campaign Budget Analytics, and Smart Agent Routing.
Upto 100 Tags and 20 Customer Attributes.
Enterprise Plan (Custom Pricing)
Designed for businesses with 5 Lac+ user.
Includes all features of the Pro Plan, plus dedicated account manager and downloadable reports.
24x7 priority customer support.
Unlimited tags and attributes
The table below provides a comprehensive look of these plans:
Feature | Basic | Pro | Enterprise |
Price | ₹999/month | ₹2399/month | Custom |
User Limit | Unlimited | Unlimited | Unlimited |
Free Conversations | 1000/month | 1000/month | 1000/month |
Tag Limits | 10 | 100 | Unlimited |
Attribute Limits | 5 | 20 | Unlimited |
Priority Support | Not Included | Not Included | Included |
WhatsApp Conversation Sessions and Charges (as applicable in India)
While the actual charges that Meta levies on businesses for the conversations are as follows:
Marketing Conversation - INR 0.7265
Utility Conversation - INR 0.1150
Service Conversation - INR 0.2906
AiSensy charges the businesses the following marked up rates:
Marketing Conversation - INR 0.88
Utility Conversation - INR 0.125
Service Conversation - INR 0.35
Calculate your WhatsApp conversation charges with our Pricing Calculator!
EXTREMELY HIGH CONVERSATIONAL MARKUPS
Upon deeper analysis, we observe that AiSensy charges upto 21.12% markup on marketing conversations, upto 8.69% markup on utility, and upto 20.44% markup on service conversations. These charges can end up being a big financial burden, eating into your business’ marketing budget and decreasing the ROI as you scale up.
In contrast, Heltar offers a straightforward and transparent pricing model with a blanket 5% markup across all conversation types. This consistency provides businesses with predictable costs that helps them in scaling their business with no excessive markups.
Why Choose Heltar Over AiSensy?
Lower Markups and Charges
AiSensy: AiSensy’s pricing plans charge upto 21% markups per conversation, also, the incremental costs for unlocking advanced features force businesses to either commit to higher-tier plans or compromise on functionality. An additional INR 1,999 per month for the chatbot builder can be painful to SMBs.
Heltar: In contrast, Heltar not only offers lower subscription fees with a base plan, It is also designed to be budget-friendly for businesses of all sizes, particularly small and medium enterprises (SMEs) looking to minimize upfront costs, along with a simplified and transparent conversation pricing model, charging a flat 5% markup across all conversation types.
User Friendliness and Inter-Platform Usability
AiSensy: AiSensy offers a variety of features, but the interface could be difficult to learn for inexperienced users. It may be a real pain for people who are not familiar with navigating multi-tiered software ecosystems. In addition to that, AiSensy has no application for IOS or Android users, making it barely usable on phones.
Heltar: Heltar’s platform is designed with ease of use in mind. It features an intuitive interface, making it simple to navigate, even for those new to such systems. The user-friendly mobile application version provides easy access to key tools, reducing the learning curve and allowing businesses to get up and running quickly without sacrificing functionality across devices.
Well Rounded Customer Support: While AiSensy does not provide priority customer support in the basic and pro plan, in Heltar, End-to-End Customer Support is made available to all customers, irrespective of their subscription plans. For us, at Heltar - Best WhatsApp Business API, Our Customers are our biggest priority, and we ensure they are well served through a comprehensive knowledge transfer of our platform and continued assistance.
Try Heltar today!
Start with our free trial and experience the difference in service and support. Choose Heltar for a straightforward, feature-rich approach to WhatsApp Business communications that won't strain your budget.
