WhatsApp Business has become a vital tool for businesses looking to enhance customer engagement. But this also means you will not be the only business reaching out to potential customers on WhatsApp. As customers get multiple promotional messages on WhatsApp from big and small businesses it becomes difficult for them to trust a business and be sure about quality and credibility. The Blue Tick (verified badge) helps you with exactly this and adds credibility to your profile. This verification badge assures customers that they are communicating with an authentic and reputable business.
To get a blue tick on WhatsApp, businesses must appeal to Meta, but this is only possible if they use WhatsApp Business App or WhatsApp Business API. Additionally, there are specific prerequisites that must be met before applying. This guide covers all the requirements, the step-by-step application process, and tips to improve your chances of securing the WhatsApp Blue Tick.
Why Does the Blue Tick Matter?
The Blue Tick on WhatsApp Business symbolises authenticity and establishes your business as a verified brand. This mark of trust assures your customers that they are communicating with an authentic and reputable entity, setting the foundation for a secure and trustworthy customer experience. Also verified accounts may appear more prominently in WhatsApp search results.
Eligibility Requirements for WhatsApp Blue Tick
The prerequisites to apply for a Blue Tick on WhatsApp are:
A WhatsApp Business account.
A verified Meta Business account.
A complete business profile on WhatsApp.
Restricted Businesses For Blue Tick
WhatsApp does not verify businesses dealing in:
Drugs
Tobacco products
Gambling
Alcohol
Weapons & ammunition
Live animal trade
Adult content
Medical/Healthcare products
Dating platforms
Cryptocurrency
If your business falls into any of these categories, you cannot apply for the WhatsApp Blue Tick.
Step-by-Step Guide to Getting Verified
Follow these essential steps to secure a verified business badge:
For WhatsApp Business App Users - Blue Tick Subscription Plans
WhatsApp offers multiple Blue Tick Subscription Plans with varying costs ranging from ₹639 - ₹21000 per month. You can choose one that fits your needs best.
Plan | Features |
Business Standard |
|
Business Plus |
|
Business Premium |
|
Business Max |
|
To apply for a Blue Tick on WhatsApp Business App, follow these steps:
Open your WhatsApp Business App and go to Tools.
Select Meta Verified.
Choose a subscription package that suits your business.
Confirm your business account.
Set up your payment method and complete the first payment.
Select your business account and click Next.
Choose a verification method and click Next.
Enter the required verification details and submit.
Click Done to complete the process.
For WhatsApp Business API Users (Heltar API Users Get It Free!)
If you use Heltar’s WhatsApp Business API, you automatically receive a free Blue Tick along with the additional benefits of API integration. Simply ensure your business profile is complete and follows WhatsApp’s guidelines. Also produce proof for having at least five genuine media articles about the business on the internet. If you use any other API you can contact your Business Service Provider to assist you with the process of applying.
What Happens After Applying?
Meta reviews your application, which may take a few days to several weeks.
Once approved, your business will receive the Blue Tick Badge.
Your profile will be locked for 20 days after purchase, meaning you cannot make changes.
If you change any profile details after verification, you will lose the Blue Tick and must re-subscribe.
How to Increase Your Chances of Getting Verified
To improve your chances of obtaining the Blue Tick, follow these best practices:
1. Maintain High Engagement Levels
Regularly respond to customer inquiries promptly. Maintain high response rates to demonstrate active communication.
2. Avoid Policy Violations
Do not send unsolicited messages or excessive promotions. Ensure compliance with WhatsApp’s Business and Commerce policies.
3. Encourage Customer Interaction
Promote your WhatsApp contact on your website, social media, and email campaigns. Offer incentives or exclusive content to customers who connect with you on WhatsApp.
4. Utilize WhatsApp Business Tools
Use messaging templates for order confirmations and shipping updates. Organize customer chats with labels and quick replies.
By maintaining active customer engagement and adhering to WhatsApp’s policies, your business can successfully gain and retain the WhatsApp Verified Badge, setting you apart as a trusted and reputable brand and remember getting a blue tick can be a lot easier if you use a WhatsApp API. For more insights related to making the most of WhatsApp Marketing for your business check out heltar.com/blogs.