Businesses using WhatsApp Business API have messaging limits that determine how many business-initiated conversations they can start in a 24-hour period. These limits can be increased by moving to higher tiers. To increase limit you need to send 1000 messages today, 10000 tomorrow, 1 lakh after that and so on. Read the complete blog for details.
Conversation Limit
Messaging limits refer to the maximum number of business-initiated conversations a business phone number can open within a 24-hour moving period. Initially, businesses are limited to 250 business-initiated conversations per day, but this limit can be increased by progressing to higher tiers:
Tier 1: 1,000 business-initiated conversations per day
Tier 2: 10,000 business-initiated conversations per day
Tier 3: 100,000 business-initiated conversations per day
Tier 4: Unlimited business-initiated conversations
To move beyond the initial 250 limit, businesses must first reach Tier 1 by submitting a request to Meta and following the necessary steps (explained further). Once in Tier 1, businesses can automatically move to higher tiers, which is called automatic scaling, if they meet specific requirements (explained further).
How to Check Current Conversation Limit
You can check your current WhatsApp Business API conversation limit by following these steps:
Go to Meta Business Manager: Visit business.facebook.com.
Click on "Business Settings."
Under "Accounts," choose "WhatsApp Accounts."
Select your business account.
Click on "Overview."
Scroll down to "Messaging Limits" to see your current limit.
How to Move to Tier 1 (1K Conversations per Day)
To Move to Tier 1 (1K Conversations Per Day) follow these steps:
1. Business Verification
Submit your business for verification. If approved, WhatsApp will analyze your messaging quality and activity before approving or denying an increase.
2. Identity Verification
If required, you may need to verify your identity. If identity verification is successful, your messaging limit increase will be approved. If not, your request will be denied, and you will see a notification in the WhatsApp Manager > Overview > Limits panel.
3. Open 1K Conversations in 30 Days
To qualify for an increase, you must initiate at least 1,000 business-initiated conversations within a 30-day moving period using high-quality templates. WhatsApp will analyze the quality and frequency of your messages before approving or denying an increase.
4. Send High-Quality Messages
If your request is denied, focus on maintaining a high message quality rating. WhatsApp periodically reviews message activity and may approve an increase later. Follow these best practices:
Comply with WhatsApp Business Messaging Policy.
Only message users who have opted in.
Personalize messages to make them relevant and valuable.
Avoid generic welcome or introductory messages.
Be mindful of message frequency—do not overwhelm users with too many messages.
5. Request an Increase
If your business verification or identity verification is complete, or if you have met the 1K conversations in 30 days threshold but are still limited to 250 conversations, you can request a messaging tier upgrade by opening a support ticket:
- Go to "Ask a Question" in Meta Business Support.
- Select WABiz: Phone Number & Registration.
- Choose Request Type: Request a Messaging Tier Upgrade.
- Submit your request.
WhatsApp will evaluate your support submission and messaging quality before approving or denying the increase.
Once your messaging limit is increased, your new limit will be displayed under WhatsApp Manager > Account Tools > Insights panel.
How to Increase Your Messaging Limit From Tier 1 to a Higher Tier [Automatic Scaling]
Once you reach Tier 1 your messaging limit increases automatically to the next tier when the following conditions are met:
Your phone number is connected.
Your quality rating is medium (yellow) or high (green).
You have initiated X or more conversations with unique customers in the past 7 days (X = your current messaging limit divided by 2).
Tips To Move To A Higher Tier
1. Use WhatsApp Business API
The WhatsApp Business API provides advanced automation features, allowing businesses to:
Send bulk messages without manual effort.
Automate customer interactions with chatbots.
Track messaging performance with insights and analytics.
By leveraging these tools, businesses can efficiently manage conversations at scale while maintaining high engagement.
2. Increase opt-ins to expand your reach.
WhatsApp requires businesses to message only those users who have opted in. To increase your messaging limit, you need a larger audience. Here’s how you can encourage more opt-ins:
Use your website, social media, or email campaigns to promote WhatsApp sign-ups.
Offer incentives such as exclusive deals, early access, or personalized support for subscribers.
3. Maintain a high-quality rating by sending relevant and engaging messages.
Meta monitors your messaging quality, and a poor rating (red) can prevent you from increasing your limit. To maintain a high-quality rating:
Ensure messages are personalized, useful, and non-intrusive.
Avoid sending excessive promotional content that may be perceived as spam.
Use message templates that are clear, professional, and compliant with WhatsApp’s policies.
4. Respond to customer inquiries promptly to maintain a good business reputation.
Timely responses build trust and improve your messaging quality. Slow responses or unanswered messages can negatively impact your engagement. To maintain a good reputation:
Use chatbots to handle common queries instantly.
Ensure human agents are available for complex inquiries.
Keep response times low to enhance customer satisfaction and credibility.
Following these steps will help you scale your WhatsApp messaging capabilities efficiently, ensuring better customer engagement and business growth. For more insights related to WhatsApp Marketing or WhatsApp Business API check out heltar.com/blogs.