​Having a WhatsApp Business account is a great start, but to truly stand out, you need a WhatsApp Catalog. A catalog transforms your profile into an interactive storefront, allowing customers to browse and select products or services without engaging in back-and-forth conversations.

In this blog, we’ll explore WhatsApp Catalogs—what they are, why they matter, and how to set up one effectively. We’ll also discuss key features, collections, and strategies to maximize your sales.

What is a WhatsApp Catalog?

A WhatsApp Catalog is a digital showcase of your business’s products and services within the WhatsApp Business app. It allows customers to browse, discover, and select items of interest effortlessly. Each product or service in the catalog comes with essential details, making the shopping experience seamless. There are 2 ways to setup your WhatsApp Business Catalog. You can setup a basic catalog via WhatsApp Business, but to setup a more comprehensive and attractive catalog, you would need to set it up via an API Service Provider like Heltar.

Key Fields in a WhatsApp Catalog

To optimize your catalog, ensure that each product or service entry includes:

  • Title (required)

  • Price (optional, available in certain countries)

  • Description

  • Website Link

  • Product Code

  • Up to 10 Images or Videos

Providing detailed product descriptions and media improves customer engagement and conversions.

Method 1 - How to Set Up a WhatsApp Catalog on WhatsApp Business

Setting up a WhatsApp Catalog is easy and can be done via mobile (Android/iOS) or WhatsApp Web.

For Android & iOS:

  1. Open WhatsApp Business App

  2. Go to More Options > Settings > Business Tools > Catalog

  3. Tap Add New Item and upload images or videos (up to 10 per item)

  4. Enter the product/service details (name, price, description, etc.)

  5. Tap Save to add the item to your catalog

For WhatsApp Web:

  1. Open WhatsApp Web and go to Menu > Catalog

  2. Click Add New Item

  3. Upload images from your computer

  4. Enter product/service details

  5. Click Add to Catalog

Your catalog items are subject to review. Once approved, they become visible to customers. You can also edit, delete, or hide/unhide items as needed.

Creating and Managing WhatsApp Collections

A WhatsApp Collection allows businesses to organize their catalog into categories, making it easier for customers to browse.

How to Create a Collection:

  1. Go to WhatsApp Business App > Catalog

  2. Select Add New Collection

  3. Name your collection and select products/services to include

  4. Tap Save

Collections are subject to WhatsApp’s review policy before becoming available to customers.

What to Do If Your Collection Gets Rejected?

If a collection is rejected, you can appeal by:

  1. Selecting the rejected item

  2. Tapping Request Another Review

  3. Entering a reason for the request

  4. Tapping Continue

Once approved, your catalog will be live and ready for customer engagement.

Sharing Your WhatsApp Catalog

Businesses can share their catalog links directly via chat or social media platforms.

How to Share a WhatsApp Catalog Link:

  1. Open the Catalog

  2. Select the product/service you want to share

  3. Click the Share Icon

  4. Choose the contacts, groups, or platforms to share with

  5. Tap Send

This feature helps businesses increase visibility and sales by making product discovery seamless.


Method 2 - Setup Catalog via WhatsApp Business API

While the WhatsApp Business App provides a good starting point, the WhatsApp Business API takes it to the next level. Key benefits include:

  1. Automated Catalog Sharing: Send personalized product recommendations based on customer preferences.

  2. Integration with Marketing Campaigns: Use catalogs in ongoing or one-time promotional campaigns.

  3. Seamless Checkout & Payments: Enable direct purchases within WhatsApp, eliminating friction in the buying journey.

To set this up, you need to get in contact with a WhatsApp API Service Provider like Heltar.

Final Thoughts

A WhatsApp Catalog is a powerful tool for businesses looking to streamline their shopping experience. By leveraging features like collections and WhatsApp Business API, you can enhance customer engagement and drive more sales.

If you’re serious about scaling your business, consider upgrading to a WhatsApp Business API provider. Explore the benefits firsthand with a free trial and see how it can transform your business operations.