In today’s fast-paced digital landscape, businesses are always looking for smarter ways to engage customers while keeping costs low. WhatsApp Carousel messages offer a game-changing solution by allowing businesses to showcase up to 10 products in a single interactive message.  But businesses can't do this via normal WhatsApp or WhatsApp Business; to be able to access this feature, businesses need to signup with a WhatsApp API provider like Heltar. This feature not only enhances customer experience but also significantly reduces API conversation charges.

In this blog, we will explore what WhatsApp Carousel messages are, their use cases, and, most importantly, how they help businesses save on messaging costs while boosting engagement and conversions.

WhatsApp Carousel is an advanced messaging format available via the WhatsApp Business Platform that enables businesses to send up to 10 customizable product or service cards in a horizontal-scroll format. Each card can contain an image or video, body text, and call-to-action buttons, offering an interactive and visually appealing browsing experience. It can only be setup via a WhatsApp Business API Service Provider like Heltar.

Carousel Message Templates - Engati Product Docs

1. E-commerce & Retail

  • Showcase multiple products in a single message to drive sales.

  • Highlight new arrivals, exclusive offers, or personalized recommendations.

2. Travel & Hospitality

  • Display various travel packages, hotel rooms, or tour itineraries.

  • Provide customers with multiple options in one message, reducing back-and-forth communication.

3. Event Promotion

  • Highlight different event speakers, ticket tiers, or schedules within a single message.

  • Include direct ticket booking links to boost conversions.

One of the biggest advantages of WhatsApp Carousel messages is their cost efficiency. Since businesses can send up to 10 product/service options within a single message, they can save significantly on API conversation charges. Here’s how:

1. Reduce Per-Message Costs

Traditionally, if a business wanted to send multiple products, they would need to send separate messages for each item. With WhatsApp Carousel, all 10 products can be included within a single session, meaning you don’t pay for multiple conversations.

2. Maximizing Customer Interaction in One Go

Instead of sending separate follow-up messages with additional product details, businesses can keep customers engaged within one interactive carousel. This reduces the need for additional conversations, keeping messaging costs low while improving engagement.

3. Better Traction & Higher Conversions

Since customers can view multiple products in a single glance, they are more likely to engage and make a decision without needing additional messages. This not only enhances user experience but also improves conversion rates, making each conversation more valuable.

4. Efficient Campaign Management

For businesses running promotional campaigns, carousel messages enable them to showcase a variety of products/services in one go, maximizing the reach and impact of a single campaign while keeping costs in check.

To start, you’ll need an official WhatsApp Business API account. Here’s how Heltar simplifies the process: 

  1. Choose a BSP: Partner with Heltar, an official WhatsApp Business Solution Provider.
  2. Complete Verification: Submit necessary documentation, including:
    1. Business registration papers.
    2. A valid phone number and email associated with your business.
    3. A business profile setup (description, category, and profile picture).
  3. Approval and API Setup: Once approved, Heltar will handle the integration of your WhatsApp Business API with your e-commerce store. 

Then, you are all set to send your WhatsApp Carousel message, using this simple process:

1) Go to WhatsApp Business API Provider - Heltar and select ‘Message Templates’.

2) Create a New Message Template and choose ‘Carousel’ as the message type.

3) Design Your Message & Submit for WhatsApp Approval and once approved, integrate it into your campaigns. 

  • Add an engaging bubble text to introduce the carousel.
  • Upload images or videos for each product/service card.

  • Write a clear product description for each card.
  • Add actionable CTA buttons such as ‘Buy Now’ or ‘Learn More’.


Get Started Today

If you’re looking to optimize your WhatsApp Business communication, consider integrating Carousel messages today and take advantage of this cost-effective, high-impact messaging tool! Ready to get started? Explore WhatsApp Business API solutions and start saving on messaging costs while boosting customer engagement!