Top 10 Wati Alternatives & Competitors | 2024 (Updated)

If you are looking for a WhatsApp business API, it is better to consider all the available options to make an informed decision. 

Exploring alternatives helps you choose a solution tailored to your business needs. It also ensures that you do not overpay for the services that may be available for cheaper with providers such as Heltar- Best WhatsApp Business API.

What is Wati?

Wati helps you provide personalised communication and sell more with the WhatsApp Business API platform that automates marketing, sales, service and support.

 Why Consider Alternatives to Wati?

Broadcast – WhatsApp marketing softwares such as Wati & AiSensy allow businesses to engage with their customers efficiently and through customized campaigns.

Chatbots – Businesses can create no-code chatbots and integrate them with Claude, Gemini or OpenAi API Keys to provide responses to queries 

Shared Team Inbox – Wati allows your sales team to have a shared inbox for your team on the WhatsApp Business API.

Limitations of Wati: 

• Limitations on number of chatbot sessions.

• Additional charge for extra chatbot responses.

• A cap of 5 users in all their plans, while Heltar has no limitation.

• Limited Integrations and no information on Javascript integrations.

Wati Pricing:

Wati’s variety of offering comes with a steep pricing, the provider charges 2500 per month for a basic WhatsApp CRM dashboard with additional features costing businesses upto 2 Lakh rupees annually.

Their Conversation Markup at 20% is among the highest in the industry. We have made this article to inform consumers about the best and cheapest alternatives to Wati available in the market.

1. Heltar- Best WhatsApp API Alternative to Wati 

Sell products 10x faster with our mobile & desktop platform!

Features:

Heltar allows your business to reach, notify, and engage your customers with just one click. 

Being an Official Meta Partner Heltar allows you to send 1,000,000+ messages with just one-click without facing the risk of getting banned. 

Being an up-and-coming company, Heltar's client service is one of the best in the Industry.

Heltar provides:

• No limit on the number of chatbot responses.

• A transparent pricing structure.

• 24/7 Customer support is available on call, WhatsApp or email. 

• 1,000,000+ messages in one click without getting banned. (Read more)​

• OpenAI and Javascript Integration.

• No-code bots enabled by their drag & drop architecture.

• A free green tick badge. 

• A super intuitive shared dashboard for the entire sales team.

Heltar provides the best and most accessible pricing structure for SMEs among the top players. 

​Platform Pricing:

​Conversation Pricing:

2. AiSensy

Features:

AiSensy’s Smart Campaign Manager allows businesses to reach thousands of customers with a single-click broadcast. 

AiSensy offers some of the best integrations in the industry but not all of them are available for free:

Limitations:

• Their Basic & Pro plans offer limited features that are included on platforms like Heltar. 

• The basic plans limit features like the number of tags and attributes features that are available for free on platforms like Heltar.  

• Advanced analytics are also limited which other platforms provide for free.  

• The basic plans also does not include campaign scheduler. 

​Platform Pricing:

AiSensy is considered one of the most expensive WhatsApp API provider in the industry given their high conversation markup.

Conversation Pricing:

3. Cheerio

Features:

Unlike most of the other providers on our list, Cheerio provides a seamless integration of Email, SMS, and WhatsApp. 

• Omnichannel marketing across channels. 

• Dedicated retargeting alerts. 

• Detailed funnel analytics for every campaign

• Dedicated support for “Drip Campaigns”

• Users can deploy design and deploy predefined workflows effortlessly with their intuitive drag & drop feature. 

Limitations:

• Cheerio doesn’t provide a monthly option for their platform. Subscriptions start from ₹4500/Quarter making it expensive for SMEs 

• Only one sender ID in their Basic & Startup plans, platforms like Heltar provide unlimited. 

• Only Enterprise subscribers get unlimited chatbot capabilities.

*Base rate is more than the meta pricing.

4. Twilio

Features:

Twilio provides seven official server-side SDKs to get started. Users can send their first text message, phone call, or email in minutes and when they’re ready to launch the app. Twilio has a pay-as-you-go plan. 

• No monthly fixed charges for the platform.

• API Integration directly in the app SDK.

• User Authentication, Voice API & SMS platforms all under one code-base. 

• 99.95%+ API uptime.

Limitations:

• Twilio doesn’t have a dedicated dashboard.

• Being an American company they charge users a very steep price for both conversations and messages. 

• Only API integration is available, meaning no chatbots either.

Pricing:

5. Kwiqreply

Features:

One of the best Wati alternatives in India, Kwiqreply offers a wide variety of features. Their file support being one of the best in the market, Kwiqreply also offers  WhatsApp messaging through API integration with your Apps. 

• Rich media support like images, videos, documents etc

• Multi-lingual support allowing businesses to communicate with their customers in native language

• Zoho, WooCommerce, and Webengage Integrations

Limitations:

• Only allows 1200 messages/ minute for their basic plans where providers such as Heltar do not have any cap. 

• The starter and team offerings only have a one-way conversational API

Platform Pricing:

Conversation Pricing:

6. CM.com

Features:

CM.com offers a very good alternative to Wati in terms of channel support. CM.com provides support for channels such as WhatsApp, Instagram, Viber, Telegram, Facebook Messenger, etc. Their offerings include:

• Mobile service cloud which is a shared agent inbox.

• Conversational AI cloud which includes an AI Chatbot & a Voicebot.

• Mobile marketing cloud to manage all the marketing campaigns on the go.

• A customer data platform providing a unified view of customer profiles.

• E-Signature software & Online payments platform.

Limitations:

• CM.com is a Netherlands-based company attracting a steep euro-based pricing. 

• Number of users are charged separately while Heltar supports unlimited users. 

• Limitations on number of messages being sent per second. 

Platform Pricing:

Conversation Pricing:

7. Front.com

Features:

Front.com stands out as a strong alternative to Wati offering an integrated knowledge base for their customers and users. 

They offer chatbots to enable streamlined resolution of customer queries, enabling your team to save time on repeated queries. 

• AI Chatbots: Automate responses to customer inquiries for faster service.

• AI-Powered Email Drafts: Generate suggested email responses to speed up reply times.

• Smart Tagging: Automatically categorize conversations for better organization and workflow.

• Conversation Summaries: Summarize key points from long conversations to enhance team productivity.

Limitations:

• Analytics, chatbots, and advanced team controls are not available on the starter pack. 

• Plan add-ons are charged at $0.70/resolution. 

Platform Pricing:

Conversation Pricing:

8. Zoko

Features:

Zoko, a powerful AI-based alternative to Wati specialises in supercharging your online business.  Zoko integrates seamlessly with Shopify, allowing businesses to sync their contact data and orders.

• Zoko offers AI-Powered Chatbots that handle tasks like answering queries, sending notifications, and automated responses.

• Multi-Agent Support: Zoko enables multiple team members to use one WhatsApp number, allowing for seamless customer support and interaction via a shared inbox.

• Zoko’s seamless integration with your shopify account allows you to target abandoned carts and ping your website visitors as required.

Limitations:

• Additional shopify plugins are charged separately, while additional plugins at Heltar are freely available. 

Platform Pricing:

Conversation Pricing:

9. Interakt

Features:

Interakt offers deep integrations with a lot of different platforms. Businesses can sync with platforms like Zoho to avoid losing their data across CRMs. 

Interakt allows:

• Send personalized template messages on WhatsApp for order confirmations, shipping updates, or customer engagement​

• integrate with Shopify and automate order updates, FAQs, and after-sales support via WhatsApp

• Set up sales funnels on WhatsApp, including catalog management, order initiation, and payment processing

Limitations:

• Chatbots start at ₹24,000 a year while Heltar only charges 14,399/year for a single chatbot workflow. 

• Features such as Automated checkout flow are also charged separately with their shopify integrations. 

10. Helpwise

Features:

Helpwise by justcall is also a viable alternative to Wati, allowing you to collaborate with your team on WhatsApp conversations. Trusted by 5000+ users, you can revamp your customer interactions with Helpwise. 

• Real-Time Message Tracking: See the status of messages (read, sent, delivered) in real-time to keep track of communication.

• Collision Detection: Avoid duplicate replies by knowing when a team member is responding to a query, improving coordination.

• Tag and Assign Conversations: Conversations can be tagged and assigned to the appropriate team members for better organization and tracking.

Limitations:

• Their standard plan does not offer whatsapp integration only SMS and Email outreach are included. 

Platform Pricing:

The price and features of a WhatsApp Business API provider are important considerations. Heltar is the greatest substitute for Wati because of its reasonable prices, extensive feature set, and top-notch customer service. Heltar is the best option if you're searching for a solution that strikes a mix between affordability and powerful features.

Note: These prices are subject to change over the period of time. We suggest you to check the pricing on the respective website of the WhatsApp Business API providers.

Are you prepared to change? 

Check out Heltar- Best WhatsApp Business API now to see how it may improve corporate communication. For additional details get in touch with our staff to schedule a customised demo. 

Calculate your WhatsApp conversation pricing with Heltar here!

WhatsApp Pricing Calculator

Frequently Asked Questions

Q. What is the WhatsApp Business API?

Ans. The WhatsApp Business API enables  medium to large businesses to scale their customer engagement via WhatsApp. It supports notifications, alerts, automated customer, etc support via chatbots, and integration with CRM systems.

Q. Is the WhatsApp API free?

Ans. Unlike the WhatsApp Business app, the API is not free. The cost depends on the Business Solution Provider (BSP) you choose. BSPs such as Heltar act as intermediaries between WhatsApp and businesses. Each BSP sets their own pricing, which typically includes fees for conversation and platform. 

Q. How does pricing work on Heltar?

Ans. Heltar charges a platform fee and a per-conversation fee that is cheaper than all other providers. For instance, utility messages are priced lower, and marketing messages incur higher charges depending on the region. There may also be extra fees for media messages exceeding a certain size

Q. How can businesses get the WhatsApp Business API?

Ans. To obtain the API, businesses need to work with a BSP like Heltar. After registration and approval, they can use the API to integrate WhatsApp into their customer service platforms, automate workflows by building chatbots.

Q. What features does Heltar offer with the WhatsApp Business API?

Heltar provides a comprehensive solution that includes chatbots, custom integrations, real-time notifications, detailed analytics, and migration support from other BSPs​. 

Q. What features should I look for in a BSP?

Ans. Features offered by best WhatsApp BSPs such as Heltar include:​

• Message Templates: Support for creating and managing message templates.

• Automation Tools: Capabilities for creating automated workflows.

• Integration Options: Compatibility with your existing CRMs and online retailers. 

• Analytics and Reporting: Tools for tracking and analysing message performance.

• Customer Support: Quality and availability of support services.