Error 132016 occurs when a message template is permanently disabled because it was paused too many times due to low quality. You get the following error message, “Template has been paused too many times due to and is now permanently disabled.” This means the template can no longer be used, and you will need to create a new one. Here’s everything you need to know about this error and how to handle it.

Why Does This Happen?

Each message template has a quality rating based on factors such as:

  • Customer feedback (e.g., complaints or blocking).

  • Engagement rates (e.g., response or open rates).

 If a template receives consistently negative feedback or low engagement, it goes through the following stages:

  1. Active – Low Quality: The template is flagged for poor performance.

  2. Paused: Temporarily disabled to protect quality ratings.

  3. Disabled: If paused multiple times, the template is permanently deactivated.

If a template is paused multiple times, it progresses through specific durations:

  • 1st Pause: 3 hours.

  • 2nd Pause: 6 hours.

  • 3rd Pause: Permanently disabled.

Once disabled, the template cannot be restored or reactivated.

How to Fix This Issue?

Step 1: Understand Why the Previous Template Failed

Review what caused the low-quality rating to avoid repeating mistakes. Common issues include:

  • Irrelevant or overly promotional content.

  • Messages sent to users who didn’t opt in.

  • High customer complaints or blocking rates.

Step 2: Create a New Template

Since a disabled template cannot be used again, you need to create a new one with revised content.

  • Go to WhatsApp Manager or the API dashboard.

  • Ensure the new template adheres to WhatsApp's Message Template Guidelines.

  • Focus on clear, concise, and valuable content for your audience.

Step 3: Improve Targeting and Delivery

Even with high-quality templates, poor targeting can lead to negative feedback. Adjust your business logic by sending messages only to engaged users, timing messages appropriately and avoiding spam-like behavior.

For more troubleshooting tips related to WhatsApp Business API, check out our blogs at heltar.com/blogs.