Looking for a WhatsApp Business API alternative for your business?
In this article, we’ll compare Wati and DoubleTick to help you identify the best platform for your business communication needs. Our methodology is simple: We’ll analyze the most accessible plans that represent typical business use cases, excluding complex enterprise offerings that vary widely across organizations.
By the end of this comparison, you'll gain a clear understanding of how Wati and DoubleTick stack up, so you can make an informed decision that aligns with your business goals.
Feature Comparison: Wati vs DoubleTick
| Feature | Wati | DoubleTick | Winner |
|---|---|---|---|
| Starter Pack Pricing | ₹23,988/year | ₹30,000/year (+18% GST) | Wati |
| Pro Pack Pricing | ₹1,61,988/year | ₹42,000/year (+18% GST) | DoubleTick |
| Pricing per Conversation - Marketing | ₹0.94152 | ₹0.8855 | DoubleTick |
| Pricing per Conversation - Utility | ₹0.138 | ₹0.1265 | DoubleTick |
| Free Chatbot Sessions | 5,000/month (most expensive plan) | Not specified | Wati |
| Automation | Extensive automation with chatbot support | Advanced workflows & automation | Tie |
| Team Inbox | Shared team inbox with advanced support | Up to 10 agents in Starter/Pro plans | Wati |
| Tags & Attributes | Unlimited | Unlimited | Tie |
| Chatbot Builder | Included | Included in advanced workflows | Tie |
| Third-Party Integrations | Yes | Available in Pro plan | Wati |
| Mobile Accessibility | Yes (Mobile + Web) | Yes (Mobile + Web) | Tie |
| Shared Team Inbox | Yes | Yes | Tie |
| End-to-End Customer Support | No | No | Tie |
Cons of Wati
High Pricing for Small Businesses: Wati’s starter plan is priced at ₹23,988/year, which can be costly for small and medium-sized businesses looking for affordable solutions.
Free Chatbot Sessions Limited: Wati offers only 5,000 free chatbot sessions per month in its most expensive plan, making it insufficient for businesses with high customer engagement.
Utility Conversation Fees: While Wati provides extensive automation features, it charges ₹0.138 per utility conversation, which may add up for businesses with high conversation volumes.
No Personal End-to-End Support: Wati lacks personalized customer support, which could impact businesses that require onboarding and hands-on assistance.
Cons of DoubleTick
Agent Limits: DoubleTick’s Starter Plan allows only up to 5 agents, and even its Pro plan caps at 10 agents, whereas competitors like Wati offer shared inboxes with more flexibility.
Pro Features Locked: DoubleTick locks advanced features such as developer APIs and analytics behind higher-tier plans, which may force businesses to upgrade sooner than expected.
Undisclosed Chatbot Session Limits: Unlike Wati, DoubleTick does not specify free chatbot sessions, making it unclear how much businesses can expect for automation.
Pricing Transparency: The pricing structure for conversation fees and higher-tier plans may appear less transparent compared to other platforms.
How Heltar Stacks Up Against Wati and DoubleTick
If you find both Wati and DoubleTick lacking in affordability, simplicity, or customer support, here’s how Heltar emerges as a superior WhatsApp Business API provider:
1. Simplified and Affordable Pricing
Wati’s and DoubleTick’s plans start at ₹23,988/year and ₹30,000/year (+18% GST) respectively, which can strain small and medium businesses. In contrast, Heltar’s pricing starts at ₹999/month, making it significantly more budget-friendly. Moreover, Heltar maintains a transparent 5% markup across all conversation types, unlike the variable pricing models of Wati and DoubleTick.
2. No-Code, User-Friendly Platform
Both Wati and DoubleTick feature steep learning curves due to their complex interfaces and workflows. Heltar eliminates this issue with an intuitive, no-code drag-and-drop chatbot builder and a clean dashboard designed for quick and easy adoption.
3. Unlimited Tags & Attributes Across Plans
While DoubleTick offers unlimited tags, it restricts agent numbers in lower plans. Heltar offers unlimited tags, attributes, and agent flexibility across all plans, ensuring businesses have the tools they need to scale.
4. End-to-End Personalized Support
Unlike Wati and DoubleTick, which lack personalized customer support, Heltar prioritizes customer success with hands-on onboarding, thorough knowledge transfer, and ongoing assistance to help businesses maximize platform usage.
Conclusion: Which Platform Is Right for You?
Choose Wati if you need extensive automation features, chatbot support, and a shared team inbox, and don’t mind paying higher subscription fees.
Choose DoubleTick if your business prioritizes lower per-conversation fees, advanced workflows, and agent analytics but can work within agent limits in starter plans.
Choose Heltar if you’re looking for a simplified, affordable, and user-friendly solution with unparalleled customer support and transparent pricing.
Try Heltar Today
Start with our free trial and experience the difference in service and support. Choose Heltar for a straightforward, feature-rich approach to WhatsApp Business communications that won't strain your budget.
Get Started Now and Simplify Your Business Communications!
