Looking for a WhatsApp Business API alternative for your business? In this article, we’ll be comparing Wati and Interakt’s Whatsapp API Offerings. Our methodology is straightforward: We'll analyze the most accessible plans that represent typical business needs, excluding complex enterprise offerings that can vary significantly based on individual organizational requirements.
By the end of this analysis, you'll have a clear, actionable understanding of how Wati and Interakt stack up, enabling you to make an informed decision that aligns with your business communication strategy.
Feature | Interakt | Wati | Winner |
Starter Pack Pricing | ₹9,588/annum | ₹23,988/annum | Interakt |
Advanced Pack Pricing | ₹33,588/annum | ₹1,61,988/annum | Interakt |
Pricing per Conversation - Marketing | ₹0.882 | ₹0.94152 | Interakt |
Pricing per Conversation - Utility | ₹0.160 | ₹0.138 | Wati |
Free Chatbot Sessions | Not specified | 5,000/month | Interakt |
Automation | Basic automation with limited analytics | Extensive automation features with chatbot support | Wati |
Analytics | Basic analytics for automations | Advanced analytics for campaigns, automations, and message performance | Wati |
Team Collaboration Features | Shared Team Inbox for seamless collaboration | No direct shared inbox; Focus on individual user interfaces | Interakt |
API Integrations | Yes, supports advanced API integrations | Yes, supports custom integrations via APIs | Tie |
Instagram DM Integration | Yes | Yes | Tie |
Order-Related Webhooks | Yes | Yes | Tie |
Click-to-WhatsApp Ads Analytics | Yes | Yes | Tie |
Shopify Integration | Yes | Yes | Tie |
Phone Number Masking | No | Yes | Wati |
Personal End-to-End Customer Support | No | No | Tie |
Support for Third-Party Checkout | No | Yes | Wati |
Target Audience | Small to medium businesses with essential needs | Medium to large businesses needing advanced tools | Different Target Audiences |
Cons of Wati
- Wati's starter pack is priced at ₹23,988/annum and the advanced pack is ₹1,61,988/annum. These prices may be higher than what many businesses, especially smaller ones or those with tighter budgets, are willing to pay.
- Wati charges ₹0.941 per conversation - marketing, which could make their platform less cost-effective for businesses with high conversation volumes.
- Wati only provides 5,000 free Chatbot Sessions per month, that too with the most expensive plan, which may not be sufficient for businesses with high customer engagement or extensive chatbot usage. This could force users to upgrade to paid plans sooner than expected.
Cons of Interakt
- Interakt charges ₹0.882 per conversation - marketing, and ₹0.138 per conversation - utility, which could be a significant expense for businesses that rely heavily on marketing and utility focused conversations.
- Interakt does not offer a personal end-to-end customer support service, which could be a drawback for businesses that value comprehensive and personalized customer support.
- Interakt does not support third-party checkout integrations, which could be a limitation for businesses that require seamless payment processing and integration with their existing e-commerce platforms.
- Interakt only provides "Basic analytics for automations," while the details of their advanced analytics capabilities are unclear, making it difficult to assess how it compares to the market.
What their users have to say?
“User friendly interface that make anyone can easily operate. As I set up for my clients and training them how to use. But Support has gone towards WORSE in the last 2 years since we're using it.” ~ Wati User
“Interakt is very innovative and helpful for small businesses to automate their whatsapp chat and improve their interaction with new and old customers. But you need to be technosavvy to handle basic development or another option is to get a 1 year subscription for 100% help.” ~ Interakt User
“The best feature about Interakt is the ease of using and creating the team inbox where you can assign clients to different sales/customer service agents, the UI is also pretty neat and helps people from nontechnical backgrounds as well to understand easily. Another advantage is the deployment of chat bot which helps in better lead conversion and engagement. The implementation and integration are a bit tedious. A lot of effort and time is required to create chatbot responses and finally making it live.” ~ Interakt User
How does Heltar stack up against the cons of Wati and Interakt?
- More Affordable Pricing Structure: Compared to Interakt and Wati, Heltar offers a more budget-friendly pricing model. Wati's plans start at ₹23,988/year and go up to ₹1,61,988/year, which can be cost-prohibitive for many small and medium-sized businesses. Interakt's pricing is also on the higher end. In contrast, Heltar's base plan starts at a more affordable monthly rate, starting as low as INR 999/month, making it accessible to a wider range of businesses. Additionally, Heltar has a simplified and transparent 5% markup across all conversation types, rather than varying per-conversation fees like Interakt and Wati, with markups going as high as 45%.
- Intuitive and User-Friendly Platform: While Interakt and Wati offer extensive features, their interfaces can be complex and difficult to navigate, especially for users new to these types of platforms. Heltar, on the other hand, is designed with a focus on ease of use. It features an intuitive dashboard and a no code drag and drop chatbot builder, that provides easy access to key tools and functionality, reducing the learning curve. This makes it easier for businesses to get up and running quickly without sacrificing functionality or efficiency.
- End-to-End Personalised Customer Support: Interakt and Wati's customer support offerings are limited, with Wati not even providing setup support in their growth plan. In contrast, Heltar prioritizes customer satisfaction and ensures that all customers, regardless of their subscription plan, receive end-to-end customer support. This includes thorough knowledge transfer of the platform and continued assistance, ensuring that businesses can make the most out of Heltar's features and get the support they need to succeed.
Try Heltar Today
Start with our free trial and experience the difference in service and support. Choose Heltar for a straightforward, feature-rich approach to WhatsApp Business communications that won't strain your budget