Introduction to WhatsApp Business API
The WhatsApp Business API allows businesses to send messages to their users and non-users (for marketing) in bulk using code. Unlike the WhatsApp Business App, which does not allow bulk messaging and chat-bots, the API offers advanced features for scalability, automation, and integration with other business systems. Although there is a conversation cost associated with the WhatsApp business API. As of 2025, the API remains one of the most effective tools for enhancing customer engagement and delivering personalized experiences.
Key Features of WhatsApp Business API
Broadcast Messaging:
Send bulk messages to a large number of users who have opted in. Perfect for announcements, promotions, or updates. Allows businesses to reach their audience efficiently without breaching WhatsApp’s policies.
Multi-Agent Support:
Enables multiple agents to handle conversations simultaneously within a single WhatsApp Business account. Improves customer support efficiency and reduces response times. Allows role-based access and team collaboration.
Chatbots:
Automate responses to common queries with AI-powered bots. Provide instant support and guide users through predefined workflows. Seamlessly transfer complex issues to human agents when necessary.
Blue Tick Verification:
Displays a verified business badge next to the business name, building trust with customers. Helps customers identify legitimate businesses on WhatsApp. Requires businesses to meet WhatsApp’s eligibility criteria and maintain high-quality interactions.
How to Get Started
Choose a BSP: Partner with an official WhatsApp Business Service Provider.
Verify Your Business: Submit necessary documents for approval.
Integrate the API: Connect with your existing systems or use third-party tools for a seamless setup.
Start Messaging: Use the platform to engage, inform, and support your customers effectively
How to Use Heltar for Broadcast Messaging
Sign Up with Heltar:
Visit the Heltar website, app.heltar.com and do an embedded signup. Complete the onboarding process to set up your WhatsApp Business API, if you are stuck contact us!
Set Up Templates:
Navigate to the settings > template manager in the Heltar dashboard. Design message templates and submit them for WhatsApp approval.
Build Your Audience:
Import your contact list into Heltar’s system by heading over to contacts tab. Segment your audience based on criteria like location, preferences, or engagement history.
Schedule or Send Immediately:
Select a specific date and time for your broadcast or send it immediately. Use Heltar’s scheduling tool to manage multiple campaigns efficiently.
Monitor Performance:
Access Heltar’s analytics dashboard to track delivery rates, open rates, and engagement metrics. Use the insights to optimize future broadcasts and improve campaign effectiveness.
What are the eligibility requirements to use the WhatsApp Business API?
To start with WhatsApp Business API, a business should have:
- A business website (with legal business name mentioned on it)/ business email address.
- A phone number, not to be linked with any WhatsApp account.
You can use a new number or delete the WhatsApp account from an old one to use it for WhatsApp Business API account. - Legal business documents which include: Certificate of Incorporation or an equivalent documents, MSME Certificate, GST Certificate
Need Additional Support?
If you’re still experiencing issues after following these steps, visit our blog for more insights and troubleshooting tips: Heltar.com/blogs. Our resources are designed to help you maximize the potential of your WhatsApp Business API. To leverage the full benefit of this payment ecosystem as a business, setup your WhatsApp business API account with Heltar today.
