Quick summary of How WhatsApp Business API Pricing Works
WhatsApp Business API pricing, effective from April 1st 2025 will charge for business-initiated messages through templates:
Marketing Templates: For promotions.
Authentication Templates: For identity verification.
Utility Templates: For order updates; free if within the 24-hour service window.
User-initiated messages start a 24-hour service window, during which businesses can send unlimited free messages.
Historically WhatsApp has charged businesses per conversation type (Marketing, Utility, Service, Authentication), with prices varying by country.
If you want to understand the WhatsApp Pricing Structure in detail, check out this blog on WhatsApp Business API Pricing Structure – All You Need to Know.
WhatsApp API Pricing in Argentina
WhatsApp Business API Pricing in Argentina for all four categories effective from April 1st, 2025:
Marketing: ₹4.5293 per message/template
Utility: ₹2.4918 per message/template
Authentication: ₹2.6888 per message/template
Service: Free
WhatsApp API Pricing in Brazil
WhatsApp Business API Pricing in Brazil for all four categories effective from April 1st, 2025:
Marketing: ₹4.5808 per message/template
Utility: ₹0.5863 per message/template
Authentication: ₹2.3087 per message/template
Service: Free
WhatsApp API Pricing in Chile
WhatsApp Business API Pricing in Chile for all four categories effective from April 1st, 2025:
Marketing: ₹6.5135 per message/template
Utility: ₹1.4654 per message/template
Authentication: ₹3.8642 per message/template
Service: Free
WhatsApp API Pricing in Colombia
WhatsApp Business API Pricing in Colombia for all four categories effective from April 1st, 2025:
Marketing: ₹0.9161 per message/template
Utility: ₹0.0147 per message/template
Authentication: ₹0.5607 per message/template
Service: Free
WhatsApp API Pricing in Egypt
WhatsApp Business API Pricing in Egypt for all four categories effective from April 1st, 2025:
Marketing: ₹7.8651 per message/template
Utility: ₹0.3812 per message/template
Authentication: ₹4.5321 per message/template
Service: Free
WhatsApp API Pricing in France
WhatsApp Business API Pricing in France for all four categories effective from April 1st, 2025:
Marketing: ₹10.4984 per message/template
Utility: ₹2.1994 per message/template
Authentication: ₹5.0674 per message/template
Service: Free
WhatsApp API Pricing in Germany
WhatsApp Business API Pricing in Germany for all four categories effective from April 1st, 2025:
Marketing: ₹10.0073 per message/template
Utility: ₹4.0322 per message/template
Authentication: ₹5.6308 per message/template
Service: Free
WhatsApp API Pricing in India
WhatsApp Business API Pricing in India for all four categories effective from April 1st, 2025:
Marketing: ₹0.7846 per message/template
Utility: ₹0.115 per message/template
Authentication: ₹0.115 per message/template
Service: Free
WhatsApp API Pricing in Indonesia
WhatsApp Business API Pricing in Indonesia for all four categories effective from April 1st, 2025:
Marketing: ₹3.0111 per message/template
Utility: ₹1.4653 per message/template
Authentication: ₹2.1979 per message/template
Service: Free
WhatsApp API Pricing in Israel
WhatsApp Business API Pricing in Israel for all four categories effective from April 1st, 2025:
Marketing: ₹2.5871 per message/template
Utility: ₹0.3885 per message/template
Authentication: ₹1.2368 per message/template
Service: Free
WhatsApp API Pricing in Italy
WhatsApp Business API Pricing in Italy for all four categories effective from April 1st, 2025:
Marketing: ₹5.0614 per message/template
Utility: ₹2.1974 per message/template
Authentication: ₹2.7687 per message/template
Service: Free
WhatsApp API Pricing in Malaysia
WhatsApp Business API Pricing in Malaysia for all four categories effective from April 1st, 2025:
Marketing: ₹6.3037 per message/template
Utility: ₹1.0262 per message/template
Authentication: ₹1.3194 per message/template
Service: Free
WhatsApp API Pricing in Mexico
WhatsApp Business API Pricing in Mexico for all four categories effective from April 1st, 2025:
Marketing: ₹3.1938 per message/template
Utility: ₹0.7325 per message/template
Authentication: ₹1.7537 per message/template
Service: Free
WhatsApp API Pricing in Netherlands
WhatsApp Business API Pricing in Netherlands for all four categories effective from April 1st, 2025:
Marketing: ₹11.7078 per message/template
Utility: ₹3.6656 per message/template
Authentication: ₹5.2784 per message/template
Service: Free
WhatsApp API Pricing in Nigeria
WhatsApp Business API Pricing in Nigeria for all four categories effective from April 1st, 2025:
Marketing: ₹3.7851 per message/template
Utility: ₹0.4915 per message/template
Authentication: ₹2.106 per message/template
Service: Free
WhatsApp API Pricing in Pakistan
WhatsApp Business API Pricing in Pakistan for all four categories effective from April 1st, 2025:
Marketing: ₹3.4683 per message/template
Utility: ₹0.396 per message/template
Authentication: ₹1.6696 per message/template
Service: Free
WhatsApp API Pricing in Peru
WhatsApp Business API Pricing in Peru for all four categories effective from April 1st, 2025:
Marketing: ₹5.1536 per message/template
Utility: ₹1.4662 per message/template
Authentication: ₹2.7626 per message/template
Service: Free
WhatsApp API Pricing in Russia
WhatsApp Business API Pricing in Russia for all four categories effective from April 1st, 2025:
Marketing: ₹5.8767 per message/template
Utility: ₹2.9311 per message/template
Authentication: ₹3.1457 per message/template
Service: Free
WhatsApp API Pricing in Saudi Arabia
WhatsApp Business API Pricing in Saudi Arabia for all four categories effective from April 1st, 2025:
Marketing: ₹3.3292 per message/template
Utility: ₹0.842 per message/template
Authentication: ₹1.658 per message/template
Service: Free
WhatsApp API Pricing in South Africa
WhatsApp Business API Pricing in South Africa for all four categories effective from April 1st, 2025:
Marketing: ₹2.7821 per message/template
Utility: ₹0.5579 per message/template
Authentication: ₹1.3213 per message/template
Service: Free
WhatsApp API Pricing in Spain
WhatsApp Business API Pricing in Spain for all four categories effective from April 1st, 2025:
Marketing: ₹4.5044 per message/template
Utility: ₹1.4648 per message/template
Authentication: ₹2.5049 per message/template
Service: Free
WhatsApp API Pricing in Turkey
WhatsApp Business API Pricing in Turkey for all four categories effective from April 1st, 2025:
Marketing: ₹0.7989 per message/template
Utility: ₹0.3884 per message/template
Authentication: ₹0.6101 per message/template
Service: Free
WhatsApp API Pricing in United Arab Emirates
WhatsApp Business API Pricing in United Arab Emirates for all four categories effective from April 1st, 2025:
Marketing: ₹2.8164 per message/template
Utility: ₹1.1509 per message/template
Authentication: ₹1.3033 per message/template
Service: Free
WhatsApp API Pricing in United Kingdom
WhatsApp Business API Pricing in United Kingdom for all four categories effective from April 1st, 2025:
Marketing: ₹3.8747 per message/template
Utility: ₹1.6122 per message/template
Authentication: ₹2.6249 per message/template
Service: Free
WhatsApp API Pricing in North America
WhatsApp Business API Pricing in North America for all four categories effective from April 1st, 2025:
Marketing: ₹1.8313 per message/template
Utility: ₹0.293 per message/template
Authentication: ₹0.9889 per message/template
Service: Free
WhatsApp API Pricing in Rest of Africa
WhatsApp Business API Pricing in Rest of Africa for all four categories effective from April 1st, 2025:
Marketing: ₹1.6497 per message/template
Utility: ₹0.4472 per message/template
Authentication: ₹1.0558 per message/template
Service: Free
WhatsApp API Pricing in Rest of Asia Pacific
WhatsApp Business API Pricing in Argentina for all four categories effective from April 1st, 2025:
Marketing: ₹5.3664 per message/template
Utility: ₹1.151 per message/template
Authentication: ₹3.1124 per message/template
Service: Free
WhatsApp API Pricing in Rest of Central & Eastern Europe
WhatsApp Business API Pricing in Rest of Central & Eastern Europe for all four categories effective from April 1st, 2025:
Marketing: ₹6.2997 per message/template
Utility: ₹2.5858 per message/template
Authentication: ₹4.0809 per message/template
Service: Free
WhatsApp API Pricing in Rest of Latin America
WhatsApp Business API Pricing in Rest of Latin America for all four categories effective from April 1st, 2025:
Marketing: ₹5.4207 per message/template
Utility: ₹0.8278 per message/template
Authentication: ₹3.2581 per message/template
Service: Free
WhatsApp API Pricing in Rest of Middle East
WhatsApp Business API Pricing in Rest of Middle East for all four categories effective from April 1st, 2025:
Marketing: ₹2.4993 per message/template
Utility: ₹1.1507 per message/template
Authentication: ₹1.303 per message/template
Service: Free
WhatsApp API Pricing in Rest of Western Europe
WhatsApp Business API Pricing in Rest of Western Europe for all four categories effective from April 1st, 2025:
Marketing: ₹4.3378 per message/template
Utility: ₹2.1982 per message/template
Authentication: ₹2.7697 per message/template
Service: Free
WhatsApp API Pricing in Other Regions
WhatsApp Business API Pricing in Other Regions for all four categories effective from April 1st, 2025:
Marketing: ₹4.4248 per message/template
Utility: ₹0.5641 per message/template
Authentication: ₹2.2292 per message/template
Service: Free
You can try our free WhatsApp Pricing Calculator to estimate the cost of the WhatsApp API for bulk messaging, tailored to your business needs. Get results based on your region and currency!
For more insights on WhatsApp Business API, check out our blogs at heltar.com/blogs!
