Quick summary of How WhatsApp Business API Pricing Works

WhatsApp Business API pricing, effective from April 1st 2025 will charge for business-initiated messages through templates:

  1. Marketing Templates: For promotions.

  2. Authentication Templates: For identity verification.

  3. Utility Templates: For order updates; free if within the 24-hour service window.

User-initiated messages start a 24-hour service window, during which businesses can send unlimited free messages.

Historically WhatsApp has charged businesses per conversation type (Marketing, Utility, Service, Authentication), with prices varying by country.

If you want to understand the WhatsApp Pricing Structure in detail, check out this blog on WhatsApp Business API Pricing Structure – All You Need to Know.

WhatsApp API Pricing in Argentina

WhatsApp Business API Pricing in Argentina for all four categories effective from April 1st, 2025:

  • Marketing: ₹4.5293 per message/template

  • Utility: ₹2.4918 per message/template

  • Authentication: ₹2.6888 per message/template

  • Service: Free

WhatsApp API Pricing in Brazil

WhatsApp Business API Pricing in Brazil for all four categories effective from April 1st, 2025:

  • Marketing: ₹4.5808 per message/template

  • Utility: ₹0.5863 per message/template

  • Authentication: ₹2.3087 per message/template

  • Service: Free

WhatsApp API Pricing in Chile

WhatsApp Business API Pricing in Chile for all four categories effective from April 1st, 2025:

  • Marketing: ₹6.5135 per message/template

  • Utility: ₹1.4654 per message/template

  • Authentication: ₹3.8642 per message/template

  • Service: Free

WhatsApp API Pricing in Colombia

WhatsApp Business API Pricing in Colombia for all four categories effective from April 1st, 2025:

  • Marketing: ₹0.9161 per message/template

  • Utility: ₹0.0147 per message/template

  • Authentication: ₹0.5607 per message/template

  • Service: Free

​WhatsApp API Pricing in Egypt

WhatsApp Business API Pricing in Egypt for all four categories effective from April 1st, 2025:

  • Marketing: ₹7.8651 per message/template

  • Utility: ₹0.3812 per message/template

  • Authentication: ₹4.5321 per message/template

  • Service: Free

WhatsApp API Pricing in France

WhatsApp Business API Pricing in France for all four categories effective from April 1st, 2025:

  • Marketing: ₹10.4984 per message/template

  • Utility: ₹2.1994 per message/template

  • Authentication: ₹5.0674 per message/template

  • Service: Free

WhatsApp API Pricing in Germany

WhatsApp Business API Pricing in Germany for all four categories effective from April 1st, 2025:

  • Marketing: ₹10.0073 per message/template

  • Utility: ₹4.0322 per message/template

  • Authentication: ₹5.6308 per message/template

  • Service: Free

WhatsApp API Pricing in India

WhatsApp Business API Pricing in India for all four categories effective from April 1st, 2025:

  • Marketing: ₹0.7846 per message/template

  • Utility: ₹0.115 per message/template

  • Authentication: ₹0.115 per message/template

  • Service: Free

WhatsApp API Pricing in Indonesia

WhatsApp Business API Pricing in Indonesia for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.0111 per message/template

  • Utility: ₹1.4653 per message/template

  • Authentication: ₹2.1979 per message/template

  • Service: Free

​​WhatsApp API Pricing in Israel

WhatsApp Business API Pricing in Israel for all four categories effective from April 1st, 2025:

  • Marketing: ₹2.5871 per message/template

  • Utility: ₹0.3885 per message/template

  • Authentication: ₹1.2368 per message/template

  • Service: Free

WhatsApp API Pricing in Italy

WhatsApp Business API Pricing in Italy for all four categories effective from April 1st, 2025:

  • Marketing: ₹5.0614 per message/template

  • Utility: ₹2.1974 per message/template

  • Authentication: ₹2.7687 per message/template

  • Service: Free

WhatsApp API Pricing in Malaysia

WhatsApp Business API Pricing in Malaysia for all four categories effective from April 1st, 2025:

  • Marketing: ₹6.3037 per message/template

  • Utility: ₹1.0262 per message/template

  • Authentication: ₹1.3194 per message/template

  • Service: Free

WhatsApp API Pricing in Mexico

WhatsApp Business API Pricing in Mexico for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.1938 per message/template

  • Utility: ₹0.7325 per message/template

  • Authentication: ₹1.7537 per message/template

  • Service: Free

WhatsApp API Pricing in Netherlands

WhatsApp Business API Pricing in Netherlands for all four categories effective from April 1st, 2025:

  • Marketing: ₹11.7078 per message/template

  • Utility: ₹3.6656 per message/template

  • Authentication: ₹5.2784 per message/template

  • Service: Free

WhatsApp API Pricing in Nigeria

WhatsApp Business API Pricing in Nigeria for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.7851 per message/template

  • Utility: ₹0.4915 per message/template

  • Authentication: ₹2.106 per message/template

  • Service: Free

WhatsApp API Pricing in Pakistan

WhatsApp Business API Pricing in Pakistan for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.4683 per message/template

  • Utility: ₹0.396 per message/template

  • Authentication: ₹1.6696 per message/template

  • Service: Free

WhatsApp API Pricing in Peru

WhatsApp Business API Pricing in Peru for all four categories effective from April 1st, 2025:

  • Marketing: ₹5.1536 per message/template

  • Utility: ₹1.4662 per message/template

  • Authentication: ₹2.7626 per message/template

  • Service: Free

WhatsApp API Pricing in Russia

WhatsApp Business API Pricing in Russia for all four categories effective from April 1st, 2025:

  • Marketing: ₹5.8767 per message/template

  • Utility: ₹2.9311 per message/template

  • Authentication: ₹3.1457 per message/template

  • Service: Free

WhatsApp API Pricing in Saudi Arabia

WhatsApp Business API Pricing in Saudi Arabia for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.3292 per message/template

  • Utility: ₹0.842 per message/template

  • Authentication: ₹1.658 per message/template

  • Service: Free

WhatsApp API Pricing in South Africa

WhatsApp Business API Pricing in South Africa for all four categories effective from April 1st, 2025:

  • Marketing: ₹2.7821 per message/template

  • Utility: ₹0.5579 per message/template

  • Authentication: ₹1.3213 per message/template

  • Service: Free

WhatsApp API Pricing in Spain

WhatsApp Business API Pricing in Spain for all four categories effective from April 1st, 2025:

  • Marketing: ₹4.5044 per message/template

  • Utility: ₹1.4648 per message/template

  • Authentication: ₹2.5049 per message/template

  • Service: Free

WhatsApp API Pricing in Turkey

WhatsApp Business API Pricing in Turkey for all four categories effective from April 1st, 2025:

  • Marketing: ₹0.7989 per message/template

  • Utility: ₹0.3884 per message/template

  • Authentication: ₹0.6101 per message/template

  • Service: Free

WhatsApp API Pricing in United Arab Emirates

WhatsApp Business API Pricing in United Arab Emirates for all four categories effective from April 1st, 2025:

  • Marketing: ₹2.8164 per message/template

  • Utility: ₹1.1509 per message/template

  • Authentication: ₹1.3033 per message/template

  • Service: Free

WhatsApp API Pricing in United Kingdom

WhatsApp Business API Pricing in United Kingdom for all four categories effective from April 1st, 2025:

  • Marketing: ₹3.8747 per message/template

  • Utility: ₹1.6122 per message/template

  • Authentication: ₹2.6249 per message/template

  • Service: Free

WhatsApp API Pricing in North America

WhatsApp Business API Pricing in North America for all four categories effective from April 1st, 2025:

  • Marketing: ₹1.8313 per message/template

  • Utility: ₹0.293 per message/template

  • Authentication: ₹0.9889 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Africa

WhatsApp Business API Pricing in Rest of Africa for all four categories effective from April 1st, 2025:

  • Marketing: ₹1.6497 per message/template

  • Utility: ₹0.4472 per message/template

  • Authentication: ₹1.0558 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Asia Pacific

WhatsApp Business API Pricing in Argentina for all four categories effective from April 1st, 2025:

  • Marketing: ₹5.3664 per message/template

  • Utility: ₹1.151 per message/template

  • Authentication: ₹3.1124 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Central & Eastern Europe

WhatsApp Business API Pricing in Rest of Central & Eastern Europe for all four categories effective from April 1st, 2025:

  • Marketing: ₹6.2997 per message/template

  • Utility: ₹2.5858 per message/template

  • Authentication: ₹4.0809 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Latin America

WhatsApp Business API Pricing in Rest of Latin America for all four categories effective from April 1st, 2025:

  • Marketing: ₹5.4207 per message/template

  • Utility: ₹0.8278 per message/template

  • Authentication: ₹3.2581 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Middle East

WhatsApp Business API Pricing in Rest of Middle East for all four categories effective from April 1st, 2025:

  • Marketing: ₹2.4993 per message/template

  • Utility: ₹1.1507 per message/template

  • Authentication: ₹1.303 per message/template

  • Service: Free

WhatsApp API Pricing in Rest of Western Europe

WhatsApp Business API Pricing in Rest of Western Europe for all four categories effective from April 1st, 2025:

  • Marketing: ₹4.3378 per message/template

  • Utility: ₹2.1982 per message/template

  • Authentication: ₹2.7697 per message/template

  • Service: Free

WhatsApp API Pricing in Other Regions

WhatsApp Business API Pricing in Other Regions for all four categories effective from April 1st, 2025:

  • Marketing: ₹4.4248 per message/template

  • Utility: ₹0.5641 per message/template

  • Authentication: ₹2.2292 per message/template

  • Service: Free

You can try our free WhatsApp Pricing Calculator to estimate the cost of the WhatsApp API for bulk messaging, tailored to your business needs. Get results based on your region and currency!

For more insights on WhatsApp Business API, check out our blogs at heltar.com/blogs!