WhatsApp API Pricing in Germany [2025]

Quick Summary of How WhatsApp Business API Pricing Works

Effective from April 1st, 2025, WhatsApp Business API will charge for business-initiated messages on a per-template basis, rather than per conversation, through templates:

Marketing Templates: For promoting your products, services, and business.
Authentication Templates: For identity verification, like sending OTP and two-factor authentication.
Utility Templates: For order updates, post-purchase notifications, etc.; free if within the 24-hour service window; otherwise, the respective charges are applicable.

Service conversations are initiated by users. If a customer reaches out to your business on WhatsApp, it triggers what’s known as a ‘Service Window’. During this window, any messages your business sends to that customer are free of charge, and most importantly, your messages do not need to follow a template.

What exactly is a Service Window?

Whenever a customer sends you a message, a 24-hour window opens. During this time, you can send free-form messages back and forth with the customer without needing to use pre-approved templates. The window refreshes every time the customer sends a new message. Once the window closes, you will need to use a template to reach out to the customer again.

WhatsApp has different pricing structures with respect to various countries and regions. If you want to understand the WhatsApp Pricing Structure in detail, check out this blog on WhatsApp Business API Pricing Structure – All You Need to Know.