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UTM links help track the effectiveness of your marketing campaigns by capturing details like the source, medium, and campaign name. This data is visible in analytics tools like Google Analytics, providing insights into user behavior.
A UTM link is a regular URL with added parameters (UTM tags) that help track the performance of specific campaigns across different platforms.
• Source: Identifies where the traffic is coming from (e.g., Facebook, Google).
• Medium: Specifies the type of traffic (e.g., email, CPC).
• Campaign: Names the specific campaign (e.g., Winter_Sale).
• Term (optional): Tracks specific keywords in paid campaigns.
• Content (optional): Differentiates between similar content, like A/B test variants.
When users click on a UTM link, the parameters are sent to your analytics tool. This helps identify which campaigns or platforms drive the most traffic and conversions.
Yes, you can create UTM links for free using Heltar's UTM Link Generator.
Yes, UTM parameters do not impact SEO as long as the destination URL is correct.